Demand Generation

Edition 6: Rich White (nerds) and Snap(Chat)holes

Photocredit: http://www.deviantart.com/art/Green-Moth-finally-posed-605964763 Hello!The Debates were on. I was not watching them simply because they’re depressing. I did catch some on Twitter via live-stream but promptly shut it down. But anywhere I turn it’s all about the debate between Hillary Clinton and Donald Trump. I am just afraid that Donald Trump Read more…

By kamil, ago
Demand Generation

Edition 5: You’re doing Marketing

I came across Tara Hunt’s new video over on LinkedIn via Amrita. Tara talks about the misconception of marketing as something that follows everything else. It’s a symptom of the ‘engineering’ driven company mindset where it’s overly focused on the technology but not really keeping a line of sight on Read more…

By kamil, ago
Growth

Edition 4: Hybrid Technology/Agency Models

Overdraft Edition 4 Hello, Just before I started writing this, I was in a call with Meta Data.They’re a B2B ad/marketing tool with a hybrid agency model. There’s a platform but they also offer creative services to design and manage the ads. It’s an interesting model, that I’ve come across Read more…

By kamil, ago
Demand Generation

Edition 3: Make Mark(Ruffalo) Be Naked

Cognitive Bias Codex — Buster Benson. Buy it here: https://www.designhacks.co/products/cognitive-bias-codex-poster Hey/ Salaam there, 9 subscribers, including my wife (hey Soph), dad (hey Dad), Siblings ( Boogie: Gul, Aimal) Before anything — Trump has been getting more media coverage then he deserves. I wish we’d just ignored him and let him wither in the darkness. Read more…

By kamil, ago