Demand Generation

Edition 8: Marketing — Brand/Performance/Growth & Behind the Glitz of On-Demand

Mike Walsh — https://unsplash.com/@mkwlsn It’s been a couple of days since I wrote this. Mostly because of an existential crisis around the purpose of writing this newsletter. More on that some other time. Lately I’ve been thinking about what makes Intercom, Slack, MailChimp, Airbnb, Uber, Lyft and other companies (technology mostly) that Read more…

By kamil, ago
Demand Generation

Edition 5: You’re doing Marketing

I came across Tara Hunt’s new video over on LinkedIn via Amrita. Tara talks about the misconception of marketing as something that follows everything else. It’s a symptom of the ‘engineering’ driven company mindset where it’s overly focused on the technology but not really keeping a line of sight on Read more…

By kamil, ago
Growth

Edition 4: Hybrid Technology/Agency Models

Overdraft Edition 4 Hello, Just before I started writing this, I was in a call with Meta Data.They’re a B2B ad/marketing tool with a hybrid agency model. There’s a platform but they also offer creative services to design and manage the ads. It’s an interesting model, that I’ve come across Read more…

By kamil, ago
Demand Generation

Edition 3: Make Mark(Ruffalo) Be Naked

Cognitive Bias Codex — Buster Benson. Buy it here: https://www.designhacks.co/products/cognitive-bias-codex-poster Hey/ Salaam there, 9 subscribers, including my wife (hey Soph), dad (hey Dad), Siblings ( Boogie: Gul, Aimal) Before anything — Trump has been getting more media coverage then he deserves. I wish we’d just ignored him and let him wither in the darkness. Read more…

By kamil, ago